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IGI Global
Behavior of Older Consumers in the Digital Age and Creating Marketing Strategies
While population aging is a logical consequence of demographic transitions, marketing managers are increasingly focusing on the needs or problems of older consumers. Namely, in modern business conditions, marketing managers must keep in mind that older consumers, especially those who are not retired yet, are a very valuable and attractive target group in terms of consumption. In this chapter, the authors analyze how demographic factors as well as digital environment factors determine the behavior...
Preuzmite dokument 2021 Dragana Ćirović , Anđela Jakšić Stojanović , Milica Vukčević , Boban Melovic
Walter de Gruyter GmbH
Cultural Tourism and Community Engagement: Insight from Montenegro
Abstract Background: Cultural tourism in Montenegro is growing, mostly due to the integral growth and development of tourism products. However, an in-depth insight into the relationship between cultural tourism and community engagement is missing. Objectives: The paper aims to examine the relationship between cultural tourism development and community engagement in Montenegro. Methods/Approach:...
Preuzmite dokument 2021 sanja pekovic , Michaela Griesbeck , Jovana Janinovic , Ilija Moric , Đurđica Perovic
IOP Conference Series: Earth and Environmental Science 854 (1), 012099, 2021
Mercury in female cattle livers and kidneys from Vojvodina, northern Serbia
Preuzmite dokument 2021 Aleksandra Martinovic
Nutritional and Health Aspects of Food in the Balkans, 165-186, 2021
Food, nutrition, and health in Montenegro
Preuzmite dokument 2021 Aleksandra Martinovic
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