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MDPI AG
The Relationship Between Green Innovations and Perceived Sustainable Competitiveness of Tourism Destinations: The Mediating Role of Perceived Gastronomic Authenticity
Green innovations represent an important factor in the sustainable development and competitiveness of gastronomic tourism destinations. This study aims to examine the relationship between green innovations and the perceived sustainable competitiveness of gastronomic tourism destinations, while analyzing the mediating role of perceived gastronomic authenticity. The research was conducted on a sample of 245 stakeholders involved in the organization and implementation of five major gastronomic festivals...
Preuzmite dokument 2026 Dragan Vukolić , Tamara Gajić , Marko Cilić , Haris Muminović , Andrija Milutinović , Tijana Babović , Kliment Naumov , Conić Momčilo
MDPI AG
Tourists’ Willingness to Adopt AI in Hospitality—Assumption of Sustainability in Developing Countries
This study explores the impact of artificial intelligence (AI) on customer perceptions and behavior in restaurants, airline companies, and hotel sectors within the hospitality industry of Iran. The primary objective is to analyze how AI affects customer trust, brand engagement, electronic word-of-mouth (eWOM), and tourists’ readiness to use AI technologies. Using a comparative analysis approach and surveys, this research tests hypotheses about the effects of artificial intelligence on various dimensions...
Preuzmite dokument 2024 Dragan Vukolić , Tamara Gajić , Marija Mandarić , Duško Vujačić , Jovan Bugarčić , Marija Kostić , Jelena Đorđević Boljanović , Sandra R. Rakić , Alireza Ranjbaran , Ana Spasojević , Dejan Sekulić , Bojana D. Drašković , Marina Bugarčić ... Pogledajte sve
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