Digitalna platforma ima za cilj da konkretne inovacije i tehnološka rešenja, proizvedena od strane akademske i istraživačke zajednice, učini dostupnim privatnim kompanijama. Ovo je usluga za automatsko preuzimanje, sinhronizaciju, sortiranje i prikazivanje informacija sa velikih naučnih platformi kao što su Academia.edu, Google Scholar ili Researchers Gate sa platforme EmpowerHR4Inno. Platforma se inicijalno fokusira na prioritetne sektore, prehrambenu industriju, zdravstveni turizam, horizontalni IT prioritet i nacionalno proizvedena rešenja sa tendencijom daljeg razvoja. Sljedeće informacije se mogu naći:
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IGI Global
Managerial Decision-Making Process in the Modern Business Conditions in the EU
This chapter analyzes the differences of decision-making process in the EU member countries, caused by differences in main dimensions of national culture of each of them. The influence of different cultural dimensions on decision-making process is explained. Thanks to the application of qualitative research method and deductive approach, there are conclusions about specificities of decision-making process, in particular EU countries. Using the inductive approach, content analysis method and method...
Preuzmite dokument 2021 Dragana Ćirović , Ivana Djakovic Radojicic , Slavica Mitrovic Veljkovic , Boban Melovic
IGI Global
Behavior of Older Consumers in the Digital Age and Creating Marketing Strategies
While population aging is a logical consequence of demographic transitions, marketing managers are increasingly focusing on the needs or problems of older consumers. Namely, in modern business conditions, marketing managers must keep in mind that older consumers, especially those who are not retired yet, are a very valuable and attractive target group in terms of consumption. In this chapter, the authors analyze how demographic factors as well as digital environment factors determine the behavior...
Preuzmite dokument 2021 Dragana Ćirović , Anđela Jakšić Stojanović , Milica Vukčević , Boban Melovic
IGI Global
Managerial Decision-Making Process in the Modern Business Conditions in the EU
This chapter analyzes the differences of decision-making process in the EU member countries, caused by differences in main dimensions of national culture of each of them. The influence of different cultural dimensions on decision-making process is explained. Thanks to the application of qualitative research method and deductive approach, there are conclusions about specificities of decision-making process, in particular EU countries. Using the inductive approach, content analysis method and method...
Preuzmite dokument 2020 Dragana Ćirović , Ivana Djakovic Radojicic , Slavica Mitrovic Veljkovic , Boban Melovic
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