A digital platform is aimed at making specific innovations and technological solutions, produced by the academic and research community, more accessible to private companies. It is a service for automatically downloading, synchronizing, sorting and displaying information from large scientific platforms such as Academia.edu, Google Scholar, or Researchers Gate to the platform EmpowerHR4Inno. Platform initially focus on priority sectors, food, health tourism, horizontal IT priority and nationally produced solutions with a tendency for further development. The following information can be found:
  • Course library with sub-content WoS published, results, other solutions, and digital tools and HR models;
  • Set of features that allow sending newsletters to users who sign up as interested in a particular group of news feeds.
IGI Global
Behavior of Older Consumers in the Digital Age and Creating Marketing Strategies
While population aging is a logical consequence of demographic transitions, marketing managers are increasingly focusing on the needs or problems of older consumers. Namely, in modern business conditions, marketing managers must keep in mind that older consumers, especially those who are not retired yet, are a very valuable and attractive target group in terms of consumption. In this chapter, the authors analyze how demographic factors as well as digital environment factors determine the behavior...
Download 2021 Dragana Ćirović , Anđela Jakšić Stojanović , Milica Vukčević , Boban Melovic
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