Digital platoform

A digital platform is aimed at making specific innovations and technological solutions, produced by the academic and research community, more accessible to private companies. It is a service for automatically downloading, synchronizing, sorting and displaying information from large scientific platforms such as Academia.edu, Google Scholar, or Researchers Gate to the platform EmpowerHR4Inno. Platform initially focus on priority sectors, food, health tourism, horizontal IT priority and nationally produced solutions with a tendency for further development. The following information can be found:

Course library with sub-content WoS published, results, other solutions, and digital tools and HR models;
Set of features that allow sending newsletters to users who sign up as interested in a particular group of news feeds.

Institute of Electrical and Electronics Engineers (IEEE)

Electronic Customer Relationship Management Assimilation in Southeastern European Companies—Cluster Analysis

Download 2022 Marina Dabic , Slavica Mitrovic-Veljkovic , Boban Melovic , Biljana Rondovic , Sanja Batic Ocovaj

IGI Global

Managerial Decision-Making Process in the Modern Business Conditions in the EU

This chapter analyzes the differences of decision-making process in the EU member countries, caused by differences in main dimensions of national culture of each of them. The influence of different cultural dimensions on decision-making process is explained. Thanks to the application of qualitative research method and deductive approach, there are conclusions about specificities of decision-making process, in particular EU countries. Using the inductive approach, content analysis method and method...

Download 2021 Dragana Ćirović , Ivana Djakovic Radojicic , Slavica Mitrovic Veljkovic , Boban Melovic

IGI Global

Behavior of Older Consumers in the Digital Age and Creating Marketing Strategies

While population aging is a logical consequence of demographic transitions, marketing managers are increasingly focusing on the needs or problems of older consumers. Namely, in modern business conditions, marketing managers must keep in mind that older consumers, especially those who are not retired yet, are a very valuable and attractive target group in terms of consumption. In this chapter, the authors analyze how demographic factors as well as digital environment factors determine the behavior...

Download 2021 Dragana Ćirović , Anđela Jakšić Stojanović , Milica Vukčević , Boban Melovic

IGI Global

Managerial Decision-Making Process in the Modern Business Conditions in the EU

Download 2020 Dragana Ćirović , Ivana Djakovic Radojicic , Slavica Mitrovic Veljkovic , Boban Melovic

Informa UK Limited

Bank CRM Optimization Using Predictive Classification Based on the Support Vector Machine Method

Download 2020 Vladimir Djurisic , Boban Melovic , Ljiljana Kascelan , Suncica Rogic

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