Digital platoform

SAGE Publications

Simulation of disequilibrium and chaos in aggregates of disposable income, wealth, and consumption in EU macroeconomics using nonlinear dynamic analysis

Economic disequilibrium theory (DT) more realistically represents modern macroeconomic systems than general equilibrium theory. DT coupled with applied mathematical economics and nonlinear dynamical analysis generates multi-dimensional phase spaces. Interdependencies of endogenous variables in state space create a flow of different and “parallel economic realities,” which depend on the initial conditions. By modeling variable changes using the nonlinear least squares (NLLS) method, we define the...

Download 2022 Damir V Sindik , Vladimir Kascelan , Ljiljana Kascelan

National Library of Serbia

Class balancing in customer segments classification using support vector machine rule extraction and ensemble learning

An objective and data-based market segmentation is a precondition for efficient targeting in direct marketing campaigns. The role of customer segments classification in direct marketing is to predict the segment of most valuable customers who is likely to respond to a campaign based on previous purchasing behavior. A good-performing predictive model can significantly increase revenue, but also, reduce unnecessary marketing campaign costs. As this segment of customers is generally the smallest, most...

Download 2021 Ljiljana Kascelan , Suncica Rogic

IGI Global

Segmentation Approach for Athleisure and Performance Sport Retailers Based on Data Mining Techniques

This paper seeks to compare certain customer segments from two sport footwear, apparel, and equipment retailers and to examine an objective market segmentation method, based on the recency, frequency, monetary (RFM) and the decision tree (DT) models. The case study is based on two data sets, aiming to compare the different customer segments, both from sport retail industry, and represents an application of data mining techniques in a business environment. The customer segmentation enables the customer...

Download 2021 Ljiljana Kascelan , Suncica Rogic

Wiley

Economic and demographic determinants of premium reserve in Western Balkan countries during and after the crisis

AbstractThis article aims at investigating the impact of economic and demographic factors on premium reserve and thus the possibility for life insurers to invest in the financial market of Western Balkan countries. Using the data panel including economic and demographic trends in the countries of this region in the period from year 2006 to 2016, it is determined that price stability and higher deposit rates may cause faster development of insurance market. Contrary to previous findings, which indicate...

Download 2021 Milijana Novovic Buric , Vladimir Kascelan , Ljiljana Kascelan

IGI Global

Socio-Demographic Impacts on the Personal Savings Portfolio Choice

Insufficiently developed financial system, poor standard of living and inappropriate education of citizens on the saving products, lead to low level of investment in the financial market of developing countries. In this paper special attention is paid to examining the socio-demographic profile of Montenegrin citizens that invest their funds in some of the offered form of savings, as well as examining main factors that restrict their investment. For this purpose, data collected through the survey...

Download 2021 Milijana Novovic Buric , Milan Raicevic , Vladimir Kascelan , Ljiljana Kascelan

Research Square Platform LLC

Improving Structure Based Models for Predicting Chemical Functions and Weight Fractions in Cosmetic Products using Ensemble Support Vector Machine

Abstract Through usage of a large number of cosmetic products, consumers are very often exposed to toxic chemicals. This paper is aimed at proposing a model for the prediction of chemical functions and weight fractions in these products based on the structural and physical-chemical properties of the chemicals. Due to the imbalance of classes we used Support Vector Machine (SVM) method, which can complement a smaller class with the examples that are most similar to it and identify the examples...

Download 2020 Zorica Potpara , Zorka Kascelan , Tanja B Vojinovic , Natasa Radonjic , Ljiljana Kascelan

Informa UK Limited

Bank CRM Optimization Using Predictive Classification Based on the Support Vector Machine Method

Download 2020 Vladimir Djurisic , Boban Melovic , Ljiljana Kascelan , Suncica Rogic